Gus’s Drive-In Rebrand

Gus’s Drive-In is a restaurant nestled in the Westlake/Historic Filipinotown neighborhood of Los Angeles. Their Motto is simple, “The finest quality ingredients cooked to your order”. They proudly sport the coveted “most loved on Dorrdash” badge, a testament to their culinary goals. What truly sets Gus’s Drive-In apart is its commitment to healthy-conscious dining.

The friendly and fast service adds to the overall dining experience, making it a go-to spot for locals and visitors alike. Gus’s Drive-In features an inviting outdoor patio with a picturesque sunset view. It’s the perfect spot to savor a meal while basking in the warm L.A weather.

Proposed Solution

To continue attracting the locals and expand its clientele, Gus’s Drive-In should emphasize the experience it has created of eating healthier versions of average fast food while also taking in the L.A culture. Taking a laidback and alternative approach will help the establishment reflect its values.

The shift will align with the busy lives of Angelenos who are constantly on the move and are looking for healthy and delicious food options in a city where eating healthy has become an alternative.

Restaurant Core Values

friendly

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healthy

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fast service

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tasty experience

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friendly 〰️ healthy 〰️ fast service 〰️ tasty experience 〰️

The core values of Gus’s Drive-In will remain the same. The new laidback alternative approach for Gus’s Drive-In will help the establishment attract new customers who may feel intimidated by other healthy joints or who just want a fun and relaxed dining experience.

Gus’s Drive-In focuses on bringing its customers a healthier dining experience with dishes often offered in fast food chains. The new logo reflects the fast-paced flow of the restaurant and its surrounding community. This logo is a refreshing take that will entice potential customers to check out the new laid-back atmosphere of the establishment.

Color Palette

The color palette was determined based on recurring colors found in the dishes from the restaurant. The majority of the colors found in the dishes were bright since the restaurant uses fresh quality ingredients.